January 2022 Social Media Update with Melanie Ferguson

Melanie Ferguson
Episode 43: Melanie Ferguson

Listen on: Apple Podcasts, Spotify, Stitcher and Google Podcasts

Social media is always changing and it’s up to us to keep up with it! Today I’m going to try and help you do just that by giving you a rundown of the latest trends and updates across a few popular platforms. I give you my opinions on the new tools and features available on Facebook and Instagram and tell you how they can help you with your follower engagement. I share my thoughts on how the options on social media can help you make money and which ones may be a waste of time. I also have some great tips and tricks for you on scheduling, cross-platform sharing, strategies on how to engage with your audience.

I don’t know if you’ve ever asked the question: When is the best time to post my content? If you have, I answer that question today! Read on below to find out the optimal times to post on each of the different platforms. As a great bonus in the show, I also tell you what to post in 2022 to increase your organic reach!

In this episode, we cover:

  • Podcasts and podcast metrics on Facebook
  • Live Audio rooms, sponsorships, and Facebook Reels
  • Repurposing and linking content between Instagram and Facebook
  • New Live Support options for Facebook
  • Monetizing Facebook with paid subgroups, shops, Stars, and payments through Live sales
  • The Reels Bonus Program
  • My strategy for Instagram Reel engagement
  • What Favorites are and why you should invite your followers to Favorite you
  • How to use Stories and how often to create them
  • New TikTok updates
  • When to schedule your content and what to use for scheduling
  • The best types of content o post for Instagram and Facebook in 2022

The best time to post content on social media:

  • Facebook: 8am to 10am – daily
  • Instagram: 1pm to 5pm – daily (Videos after 9 pm – daily)
  • TikTok: 
    6am to 9am & 10pm to 11pm – Monday & Wednesday
    7am to 11am & 4pm to 8pm – Saturdays & Sundays
  • YouTube: 
    2pm to 4pm – Thursday & Friday
    10am to 11am – Saturday & Sunday
  • Pinterest: 2am to 4am & 8pm to11pm – daily

Links and resources mentioned during this episode:

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