How to Totally Dazzle Your Followers with Natalie Mounter

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We’ve heard it time and again: consistency, showing up, and providing value to your followers are the way to grow your business! Today we’re hearing from the amazing Natalie Mounter about how she used those three things to expand her company: Totally Dazzled. Natalie talks to me about how she started her business and the strategies she used to create her online following. She has some great information about affiliates and how to get them, and shares her opinion on the strengths of different social media platforms.

Natalie Mounter started out as a Wedding Invitation Designer, but when she was pregnant with her first child, decided to start her own business. Totally Dazzled is an ecommerce craft supply company that specializes in sparkly craft supplies for DIY weddings and crafters. Natalie started growing her company with a presence on YouTube and has expanded to several other platforms. She now has a 6 figure following and those numbers continue to rise. Natalie must be doing something right because her followers are totally dazzled by her!

In this episode, we cover:

How content creation and demo’s can help sales
Carving out a space for your business on social media
Why YouTube is Natalie’s favorite platform
What Facebook has to offer a business
How affiliate marketing works
The benefits of using affiliates for your business
Why you should attend events if you’re a product-based business
The effect of Covid on the wedding industry and Totally Dazzled’s pivot
Why it’s important to have something for yourself

LINKS AND RESOURCES MENTIONED DURING THIS EPISODE:

Visit Natalie’s website, Totally Dazzled
Connect with Natalie on Facebook and Instagram
Connect with Melanie on Facebook and Instagram
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