47 | February 2022 Social Media | What’s New Now with Melanie Ferguson

Grab your bowl and settle in because I’m about to bring you the current scoop on the world of social media. It seems that just when we’re feeling comfortable with our social media apps, a new update comes out to shake things up. In this episode, I cover the major social media platforms (Facebook, Instagram, TikTok, Pinterest, and Youtube) and discuss the new updates and how you can take advantage of them to grow your business.

In this episode, we cover:

– Why followers matter more than likes

– What are Facebook Stars and how you can use them

– The Instagram favourites feed

– Why you should be taking advantage of Instagram’s new subscribers program

– How to curate your TikTok feed

– Utilizing TikTok to grow your brand and grow your other platforms at the same time

– The advantage of creating content for Youtube

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